We partner with clients to discover and explore the beliefs, attitudes, and motivations that drive customer behavior through their purchase decision journey, in particular the User Experience. Using unique approaches, tools, and techniques regarding consumer meta-trends, macroeconomics, and industry structures, we help clients generate a complete view of their customers—one that sparks innovation, uncovers the most promising sources of growth, and helps develop successful products and brands.
Generating customer insights through qualitative research
Qualitative research helps bring customers to life. It illuminates their needs, their decision-making processes, and their reactions to companies and brands. We collaborate with and train clients to use these perspectives to focus problem-solving, improve value propositions, overcome barriers to adoption, and innovate faster and more successfully.
Segmenting for strategic decision making and growth
As the number of brands, product launches, and places of contact with customers increases, and the battle for market share intensifies, segmentation is more important than ever in helping marketing executives focus investments and identify opportunities for growth. We help clients create a segmentation platform that provides the fundamental insights needed to successfully navigate today’s increasingly complex marketing environment.
Conducting conjoint analysis to provide in-depth customer insights
Conjoint analysis is a statistical technique that clarifies how consumers value the different features that make up a product or service. It’s one of the most powerful tools marketers can use to understand their customers—but it’s also one of the most difficult to use effectively. We help clients bring the business judgment, technical expertise, and industry experience needed to generate detailed and precise insights into customer preferences, segment with greater precision, uncover the “soft” attributes that help position brands, and forecast more accurate estimates of market share and financial impact.